Google Analytics 4
Not connected
Tagged social visits, engaged sessions, key events, and session key-event rate. This does not measure social reach or prove which message caused a conversion.
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Campaign workspace · Early access
Give every campaign
a clear starting point.
Bring the brief, the artwork, and the results together.
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Build the campaign’s source of truth
Campaigns & uploads
Create a brief, add source files, then make it available in the creative studio.
Style guides, logos & photos
Save the campaign first, then upload its source files.
PDF, PNG, JPEG or WebP · up to 30 MB per file · 100 files per campaign. Original image dimensions are preserved; no automatic resizing. Uploads need rights and quality review. Use a transparent PNG or WebP for logos; the latest logo upload is used as the campaign mark.
Start with what we know
Evidence before recommendations.
Social accounts
Awaiting account setup
LinkedIn, Facebook, and Instagram are the initial planning options. Account analytics, paid reporting, and publishing need the selected platforms or your current scheduler.
No social accounts are connected. No ads, posts, or budgets are being changed.
What’s needed to connect the data?
- Confirm the GA4 property and which key events represent useful NCS outcomes. A Measurement ID or Measurement Protocol secret cannot read reports.
- Enable the GA4 Data API and authorize a read-only Google identity. Keep credentials in server-side secrets—not in this page or the repository. Workload identity federation is preferred for AWS; a service account is also supported.
- Choose the social pages, ad accounts, and scheduler. Connect permissions separately for analytics and publishing.
- Use consistent campaign links and post IDs. Validate attribution windows and lead quality before making budget decisions.
What the data supports
No performance data is connected.
| Source / medium | Campaign / message | Sessions | Key events | Session key-event rate | What to do next |
|---|
When should we post?
No verified best posting time yet.
Future recommendations should compare similar posts and formats, separate paid from organic, show sample size and freshness, and reserve test slots for learning. GA4 visit hours alone cannot establish a best posting time.
One brief, distinct channel drafts
Organic and paid have different jobs.
Your distribution plan
Give each message a place.
Planning only. Dates saved here are not queued in a social platform. Nothing will publish automatically, and no ad spend is authorized.